Opted Outside

We had an absolutely stunning day today and with afternoon temps in the low 50’s there was nothing better than breaking out the road bike and taking it for a spin around town.

Domer Park: Eau Claire, WI

Some people may balk at the whole #optoutside deal, and yes, obviously, people were using the day after Thanksgiving for outdoor adventures long before REI branded it and stuck a hashtag on it. But, I do think they did all of us all a solid by providing a counter narrative to Black Friday, starting a conversation about outdoor adventures, and leading by example by giving most of their folks the day off to go adventuring.

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